Video marketing is an innovative type of internet marketing in which corporate convert their already existing articles into short videos. These articles can be on any topic. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers
. Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. If you are launching a new product or service this year, create a video to demonstrate how it works.
Video has the power to explain everything. YouTube is the second largest search engine, after Google (who owns YouTube). And to top it all off, Maximum number of consumers are more likely to make a purchase after watching how to videos explaining a product or service. 10-15 seconds, That’s how long you have to grab the viewer’s attention, before they move on to the next best thing online. So, you have a very short period of time to get the point across and convince viewers that your video is worth watching. The goal of every business is to sell its brand and product. Audiences are well aware of this fact. They know that you are going to do everything in your power to build up your image and to rave about how you will make their lives better or easier.
Our brain loves video because it is programmed to retain visual content better than a page loaded with words. Videos make great storytellers. They make information more digestible and easier to understand. That’s why marketers are trying to use video as much as possible. It makes it easier to sell your brand if you already have your viewers’ attention.It’s probably no surprise to you that people spend a lot of time watching videos.
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