Digital Marketing Versus Traditional Marketing

With the new age technologies the world has fallen to the lap of digital mediums. A huge change in the process of working and interacting by peoples. Some believe that old is gold so are still following the traditional ways and for some change is the necessity so have gone with digital trends. The same pattern is followed and is seen with marketing world. There is always a tough competition and debate has been noticed between digital and traditional marketing. In some areas digital has taken over traditional marketing while in some fields when everything fails traditional marketing works and brings laurels.

Let’s see which is better Traditional Marketing or Digital Marketing.

What is Digital Marketing-

Digital marketing means the usage of digital mediums and channels like websites, emails and social media as a tools for marketing. Great tweets and crispy videos are also the part of digital marketing. This strategy has became so popular due to its social and technological impact.

Now the question comes about the benefits so here are some of the Benefits Of Digital Marketing–

The most favorable benefit is that the results are easy to measure and can reach to major audience. Targeting international audience for any campaign or ad becomes easier with digital medium and this can make the ad more effective. Through digital mediums people choose their mediums to receive content. Online people gets the choice to opt in or out of any ad or campaign. Digital marketing is also considered as cost effective medium. Even some companies invest on ads but the cost is still cheaper as compared to traditional mediums. Digital marketing process can provide effective value and can generate good leads for a well maintained website or content.

A Guide to Traditional Marketing-

Traditional marketing and can include marketing through tangible stuffs like Print mediums like news papers, magazines, outlets or business cards.Until the era of internet in the 1990, traditional marketing was only the one and successful marketing medium.

Benefits of Traditional Marketing-

The major benefit of traditional marketing is that it is the only mode of reaching local audiences. This is one of the medium well considered for its longevity. Most of the people are used to reading off screens as information on hard copies are easy to remember and recall. This method of marketing can be easily understood by peoples as they are used to it so can move forward. Any ad on television or any notice on billboard are really very impactful as they are the normal parts of daily life. Also the printed materials are more impactful and permanent.

So Which marketing you will prefer as both have some cons free with their advantages.

With a good no. of advantages digital marketing have a major disadvantage that digital ads are not permanent so can’t be memorized or remembered by people for a long period. Also digital media marketing tricks generally takes more time to realize measurable success. So with traditional marketing measuring campaigns is quiet difficult and major drawback is that it is too expensive.

Ultimately both traditional as well as digital marketing have their own benefits and drawbacks, but the major factor of understanding depends on your marketing needs ,keeping your budget calculated and marking the target audience.