Benefits of using Instagram to grow your business online

Benefits of Instagram

Instagram is one of the most popular social media platforms around the globe. And with social media marketing on a huge rise, every business needs to get on with Instagram marketing. If you have a business, and you don’t have an Instagram business account, then you’re missing out on a lot of benefits.  

If you still don’t have an Instagram marketing strategy, we can help you formulate one. Contact us and let our team of strategists take this burden off your hands.  

Top benefits of using Instagram for business growth: 

1. Global Reach 

With more than 1 billion active users every month, Instagram provides all kinds of businesses, big or small, with the opportunity to reach out to a larger audience. With Instagram marketing, you can very quickly grow your following and increase the number of eyes that are seeing your content and your brand. Instagram also allows users to include up to 30 hashtags in a single post. When you post on Instagram, using relevant hashtags gets your content in front of the right audience. 

These are people who will come across your profile are more likely to engage with your posts, follow you, and buy your products or services. If you really want to focus on Instagram marketing, invest in targeted ads that help you reach more potential customers. 

2. It’s all about Brand Storytelling 

Brand storytelling is a powerful way to grasp your audiences’ attention. Storytelling helps you build a distinctive brand image and connect to your customers’ emotions. Through Instagram, you can tell stories using visual content and create a relationship with your customers. As a social media platform, Instagram favours brands with a good stories. Insta marketing presents you with the opportunity to motivate users for an emotional response to your business. With a proper Instagram storytelling campaign, you can increase your reach and visibility thereby boosting your sales and bringing you returning customers. 

3. Valuable customer feedback 

One of the features of Instagram that businesses can gain the most out of, is constant interaction. Insta is all about sharing your opinions. People no longer use social media just for sharing entertaining content. They want to explore brands and provide their valuable inputs. Instagram can help you build a trustable community of customers that are more than happy to see your business grow. This way you can generate sales while also getting constant feedback from your audience.  

4. Studying your Audience 

Instagram Analytics is also one of the tools that can help businesses grow and improve their products or services. Every smart business carefully monitors the performance of its campaigns and what its competitors are doing. You need to track your mentions and also know what people are posting about your brand. With Insta analytics, you can gain useful insights about what your target market likes and dislikes and then improve your business accordingly.  

5. Huge website traffic 

Gaining traffic to your website is a top priority and is a huge advantage of using Instagram for business. If you have a reputable Insta page, adding your website in your bio, or mentioning it in your posts can drive huge traffic. 

When you please people with your amazing Instagram content, they tend to want to learn more about you and your business so they check out your website. Having a prominent website on your Insta profile also builds brand image and reputation.  

6. Engaging visual content 

Instagram has 10 times more user engagement than Facebook and Twitter, but why is that? It’s because Instagram is all about fleeting visual content on the go. Images and videos are engaging, easy to share and also entertaining to the audience. It is less time-consuming and helps you to visually develop your brand to a large audience. Instead of reading posts, the images do all the instant talking for you. The only text is the interactions through messages, captions and comments, making engagement easier and faster. 

7. Build customer Trust  

While Insta is a great platform to gain an audience, it also helps you sustain customers with brand trustability. Smart businesses understand the importance of appearing relevant and ahead of their competition. If you’re researching a brand to buy something and you don’t find them on Instagram, it may depreciate your trust in them. That is why it is necessary for businesses to get on with Instagram marketing if they want to grow.  

On Insta, you can have a direct conversation with customers, leave comments, tag people in your photos, tag or create a location and leverage hashtags. This makes you reachable, and that in return builds trust. People are always more likely to buy from you if they know and trust your brand. 

8. Instagram Reels 

Insta reels are catchy, short-form videos varying from 3-30seconds in length, that you can create within the Instagram app using a mix of text, music, stickers, and other special effects. Reels is a relatively new feature but it can potentially boost your business reach to unprecedented measures. The number one benefit to using Instagram reels is the cost-benefit in comparison to the exposure it offers Also, from a consumer standpoint it’s refreshing to see the faces behind brands via reels. 

The shelf life of a static post or long-form video is roughly 1-2 days of reach. In comparison, reels will continue to reach new people for days, sometimes weeks after you post them. Why should your ideal client work with you? What do you offer that your competitors don’t? Reels are a great way to highlight your point of difference in the market.  

9. Making money! 

Making money or increasing your company’s revenue is one of the many amazing benefits of using Instagram for business. In addition to getting more traffic to your website, showcasing your products and services on Instagram is a great platform to generate a huge number of sales. On Insta, through beautiful pictures of your products or BTS of your services, converting followers into customers is quite effortless. When people see your brand on Insta on a daily basis, there’s a better chance of them buying something from you. Hence the bottom line – the more followers you have, the better chance you have of making a sale. 

10. Professional touch 

To grow your business on Insta, it is also necessary to keep aesthetics in mind. People value the experience around your brand and thus, you have to offer something good. Whether by making it easy on the eyes, entertaining or educational, your content should be filtered through a strict aesthetic lens. Instagram adds a professional touch to the overall image of your brand and hence, more people are able to trust it.  

It is not wrong to say that to grow on Insta you have to look professional. From carefully curated captions, stories to professionally clicked pictures, there’s no room for slacking. Insta is filled with professional content creators and to stand apart from them as a reputable business can be a hard task.  

 

No business is alike and making a mark on Instagram is not as easy, which is why we offer custom social media management services. Whether you’re looking to market your business on Instagram or any other platform our team of strategists can build a plan tailored to your company. Learn more about our social media services, from what they include to what they cost. Visit Trendy Online Solution website for more information.