Customer Feedback & Insights
Understanding the customers is pivotal to have a successful digital business strategy. To know what customers require and how they make decisions online and their interaction with your brand can shape this strategy.
Growth marketing, is also termed as growth hacking. This kind of marketing is hyper-focused on, digital marketing growth for corporates. The existence of growth hacking is a result to rapidly growing technology. It changes pre-defined marketing tricks into ever-changing, customized lifecycle messaging. In fact, over the last decade, growth marketing has taken up traditional marketing as a direct consequence of the new age era.
Understanding the customers is pivotal to have a successful digital business strategy. To know what customers require and how they make decisions online and their interaction with your brand can shape this strategy.
Traffic Generation means the increase in engagement and relationships by devoting yourself in pertinent conversations and sharing of content with potential customers. This technique helps businesses to develop and establish a strong online presence.
User Testing techniques also termed as user experience techniques, These tricks are very beneficial to increase user interaction. This tools have certain categories which can help to achieve improved website usability .These tools also have features like heat mapping, A/B testing, session recording, event-tracking and wireframing tools.
This is a very effective and long withstanding growth hacking technique. Email marketing is a great way of targeting both existing and prospects customers with relevant content. This is also considered as one of the most targeted and valuable medium for building potential customers.
Inbound marketing is a medium that attracts customers by generating valuable content and experiences to them. This includes introduction of new solutions to customers problems. These tools have several capabilities and also serve as content discovery platforms.
Growth Marketing can be applied with given terms(AAA-RRR)
Awareness, Acquisition, Activation, Revenue, Retention and Referral.
Awareness is known as the brand-building effort that made your prospects to leran and know about your brand and solution. This cover strategy like social media outreach, seo-optimized content and ToFu offers.
This is the process of setting leads and developing new customers, whether through gated content, chatbots or something else.
Activation is the process to make customers to use the product or service that they have purchased as quickly as possible. The process of on boarding is the part of activation.
Revenue have all the essentials that make a company money, like when customers purchase a product or sign a contract for a service . Growth marketers address revenue-related metrics by doing certain experiments on pricing strategies .
Retention is the way to keep customers delighted. To improve retention, People might look to provide personalize support for customers and also improves the value users gain from a particular product
When people are usually happy with your product. They will refer new business, but referral programs can also be created to incentivize this.
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