SEO and PPC are part of Search Engine Marketing (SEM). PPC means pay per click and this is most famous search engine marketing process from Google AdWords.They enable you to display ads in the sponsored results section of each search engine's results page. SEO (search engine optimization) is a strategy to help your website show in organic search results naturally. SEO is incredibly involved and includes a number of things like updating your website, content, placement of keywords. PPC Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search to get in front of your target clients. PPC can be expensive. It is not always the case, but costs can quickly add up. If you are targeting entire countries or running international campaigns, those costs can spiral. SEO improve your organic traffic with the natural way at low cost. like Visibility in search engines, Credibility, and trust, branding,strong review and reputation, Increasing website traffic, Return on investment, Sustainability, Improved click-through rate etc. PPC pay per click Paid search dominates above-the search engine, Improved ads, Product Listing Ads, or PLAs, brand visibility, budget, agile,A/B testing, high-cost keywords etc. Increase confidence and awareness by having both strong organic and paid visibility (SEO AND PPC).