Growth Marketing- The Need of Era

Growth Marketing! the term itself explains the meaning. Growth Marketing refers to a certain kind of centered marketing. It refers to business growth rapidly using both sides of the brain: creativity and data-driven outputs. Growth marketing is evidence based way of marketing in which several tests are used to determine results. Like developing different PSDs to identify which  goes better with clients.

Growth Marketing, is also termed as Growth Hacking. This kind of marketing is hyper-focused on, well, growth. The existence of growth hacking is a result to rapidly growing technology. It changes pre-defined marketing tricks into ever-changing, customized life cycle messaging. In fact, over the last decade, growth marketing has taken up traditional marketing as a direct consequence of the new age era.

Here are some of the different Growth Marketing Techniques and Tools that could help you to apply to achieve growth-

Customer Feedback & Insights

Understanding the customers is pivotal to have a successful digital business strategy. To know what customers require and  how they make decisions online and their  interaction with your brand can shape this strategy.

Traffic Generation

Traffic Generation means the increase in engagement and relationships by devoting  yourself in pertinent conversations and sharing of content with potential customers. This  technique helps businesses to develop and establish a strong online presence.

User Testing

User Testing techniques also termed as user experience techniques, These tricks are very beneficial to increase user interaction. This tools have certain categories which can help to achieve improved website usability .These tools also have features like heat mapping, A/B testing, session recording, event-tracking and wireframing tools.

Email Marketing

This is a very effective and long withstanding growth hacking technique. Email marketing is a great way of targeting both existing and prospects customers with relevant content. This is also considered as one of the most targeted and valuable medium for building potential customers.

Inbound Marketing

Inbound marketing is a medium that attracts customers by generating valuable content and experiences to them. This includes introduction of new solutions to customers problems. These  tools have several capabilities and also serve as content discovery platforms.
 

Ways to Implement Growth Marketing

 
Growth marketing can be applied with given terms- Awareness, Acquisition, Activation, Revenue, Retention and Referral.

Awareness-

Awareness is known as the brand-building effort  that made your prospects to leran and know  about your brand and solution. This cover strategy like social media outreach, seo-optimized content and ToFu offers.

Acquisition-

This is the process of setting leads and developing new customers, whether  through gated content, chat-bots or something else.

Activation-

Activation is the process to make customers to use the product or service that they have purchased as quickly as possible. The process of on boarding is the part of activation.

Revenue-

Revenue have all the essentials that make a company money, like when customers purchase a product or sign a contract for a service . Growth marketers address revenue-related metrics by doing certain experiments on pricing strategies .

Retention-

Retention is the way to keep customers delighted. To improve retention, People might look to provide personalize support for customers and also improves the value users gain from a particular product.

Referral-

When people are usually happy with your product. They will refer new business, but referral programs can also be created to incentivize this.