How are advertising and marketing different?

Advertising and Marketing – what’s the difference?

Consider a big set of puzzles. The solved puzzle gives you a complete stunning picture. That picture as a whole is marketing. Advertising, however, is just a piece of the puzzle. In the same context, it also means that marketing has a lot more aspects than advertising. But what exactly are advertising and marketing? 

Advertising is the process of employing an openly sponsored, non-personal message to promote or sell a product, service or idea. Whereas, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. 

Marketing involves research into the needs and wants of the customer and advertisements placed accordingly. Marketing is gauging what your customers actually want and putting it in front of them and not what you think they want. The same goes for the prices. Through marketing, you sell at the price customers want to pay for your product and not what you want to charge to increase your profits. 

Advertisements are everywhere. Those one min YouTube breaks or the billboard in front of your college, the annoying Spotify promotions or the mention of sponsors during an event, all of these examples count as advertisements.

The marketing mix consists of 4 Ps – product, price, promotion and place.  Advertising is merely a promotional facet. Marketing is a set of different processes that align together to generate sales. The process of studying the target customer, determining when, how and where to place ads and reporting on the efficacy of all these efforts is called marketing.  

While advertisements surprise you uninvited, inbound marketing helps businesses reach you when you really want their products. Something that is very clear is that traditional advertisements are more annoying than helpful. 

Those were different times when Billboards sold a thousand cars. People today have trained themselves to pay less heed to pop up advertisements. Instead, now, they google, whenever they need to learn something. And how do you get found on google? Create engaging content, optimize it for search engines (SEO), or run social media marketing campaigns. The options are endless, which may or may not include advertisements. This method of instinctively bringing people towards your brand is called inbound marketing.  

On the other hand, outbound marketing is finding your target customer and initiating some sort of conversation. If it’s a positive impact you make, then hurray! you’ve scored a sale.  

While marketing is cost-effective and more efficient in the long run, advertising generates more sales in the short term. With advertising, there are potential easy rewards with more risk, while marketing guarantees small rewards consistently. How successful will either be for your business ultimately depends on you. Your ability to communicate your ideas and what your goals are. You have to differentiate between sales and marketing and determine what is more important for your business. 

We can help you with Marketing better!

You can test different aspects of your marketing and advertising strategies to help you create a campaign that will work for your audience. At Trendy Online Solution, we have over 13 years of experience helping companies with marketing strategies to help improve marketing campaigns. We are a leading marketing agency in India.

We’re a full-service digital marketing company in Delhi that offers numerous services like SEO, video marketing, social media marketing and PPC. We have a team of 100+ experts that will bring their knowledge and expertise to your campaign. Our team will help you conduct marketing experiments to produce the best campaign for your business. 

If you’re ready to start marketing in a way that helps you produce better results and sales, contact us online or call us today at (+91 9999062055 ) to speak with a strategist.