Difference between On-page and Off-page SEO

On Page and Off Page SEO Services

3.]5 billion searches are performed on Google every single day. Whether you’re a small business or big or sell either a product or a service, people will search for you on Google. But here’s the thing, even if there are billions of searches every single day, research shows that 90% of content gets no traffic from Google. That’s where SEO comes in and today we are going to talk about On Page and Off page SEO and the difference between On page and Off page SEO. Understanding On-page and Off-page SEO can help you grow and expand your business online.

Difference between On Page and Off Page SEO

The primary difference between On page and Off page SEO is that On-page is related to the content that is on your website. It’s everything related to what goes on within your website. While on the other hand, Off-page has to do with things that are not on your website. It could be link building, and similar other things that are not on your website but they help with your SEO ranking. Off-page is the external thing that you do to help your website rank higher in search engine results while On-page consists of things that directly affect your website.

With the advent of digital marketing and all the businesses investing in making organic online growth their marketing strategy, you need to dig deeper if you’re new here. There are a lot of differences between On page SEO and Off page SEO. While On-page SEO is directly affected by any changes made to the website, Off-page SEO relates to all the factors that change outside of your website. The overall goal of On-page SEO is to generate more organic traffic and to be visible to Google, whereas Off-page SEO helps to improve your website’s overall authority. On-page SEO uses research, best content practices and competitor analysis to rank well in search engine results. Off-page SEO uses backlinks, affiliate links and social media links to improve your ranking.

On-page Strategies

Now, you may have a very aesthetically pleasing website with a really cool background and graphics but still, you need to figure out how a search engine crawler would look at your website. Then you need to think about the code. When a crawler comes to your website, they don’t see the images, they see the filenames for these images. So, you really need to optimize your code to rank higher for a search engine.

While talking about On-page SEO, there are a number of things that you can focus on to improve your SEO ranking:

1. Content

There are a variety of factors that go along with how content can influence your SEO ranking. One of those things is the quality of the content you’re putting up on your website. Whether you’re trying to do content just for the search engines or you actually have the information you want to give to the world, quality is to be kept in mind. You can’t expect your SEO ranking to go high with hefty, bad-quality content.

2. Keywords

If you have good keywords that are targeted specifically for your niche, then again, that content is going to rank higher. If it includes the keywords that people are searching for, then it provides more value to Google. Then, in return, Google will give your website more attention than it did without focused keywords.

3. Freshness

How fresh or new your content is also affects your SEO ranking on a huge basis. Google loves websites that put out new content regularly. It checks the frequency of your posts and then decides your ranking. So, if you’re updating your website regularly and posting fresh content, Google will surely favour your website. You need to make sure that every time Google checks upon you, it finds fresh or new content.

Off-page Strategies

Now moving on to Off-page SEO. Off page SEO is how other people or websites regard your site on the internet. Basically, every time somebody talks about your site links your site somewhere, it’s like you gain a point for your website. Now, you need to get as many points as possible. This way, you can move as high up as you can in the search engine results.

There are different factors that affect your Off-page SEO which in turn affect your SEO ranking:

1. Links

Like on a general basis, the more people know you, the more popular you are. Now, similarly, the more websites link your website to their website, the more popular you are. Link building creates positive credibility.  It is also not just a numbers game. You need to get relevant links to your site. The quality of links your website gets matters a lot. Contrastingly, if there are more numbers of links to your website and none of them are relevant, you could even be marked as spam by Google.

2. Text

The text that’s linking back to your website also plays an important role in your search engine ranking. For example, if a popular website calls you the best digital marketing company in Mumbai, then you’ll start ranking for that keyword. Popular websites have a higher value of ranking so the text they put in regarding your website matter a lot too.

3. History

There are a lot of factors that go with link building, like the history of those links. How long have the links pointing back to your site have been on there? Are they from Edu or Gov websites which are usually more credible sources for links? These things can also help you out in terms of building your links.

4. Social Networks

Now search engines are also taking into account how many search engine links you have for your website. This can include forum postings or discussions that reference your website. All of these things can help you with your Off page SEO.

Conclusion

So, in conclusion, when it comes to On page SEO, you need to focus on the quality of content you post. You can also try focusing on keywords for your niche. When it comes to Off-page SEO though, you need to focus on building quality links to your website and spread your website on social networks.

If you’re new to SEO and you want help with optimizing your website according to the standards set by Google, worry not, as we have got you covered. Our team of experts at Trendy Online solution are always ready to share their experience with you and help you grow. You can browse and see how our SEO services work. If you want to talk to a strategist right away, give us a call! We are the best SEO Company in India.