What is a corporate video and why it’s important?

Video is no longer just a means of entertainment. It is a rising culture, a growing way of communication, and it is growing fast. It’s turning into a fast, video-obsessed young generation with very little attention span. And with the advent of platforms like Instagram reels and TikTok, video marketing has become a staple for small businesses. 

People would choose to watch a 10 min video over a 50-page written content on the same topic. That sentence itself signifies what’s the importance of video marketing today. A corporate video is a professional film created to showcase a specific aspect of a company to its customers. Businesses normally use corporate videos to promote and to show that they mean business. In addition, they are up to speed with current media and technology trends. So, it shows that these companies are willing to consider non-traditional or alternative avenues for marketing and that they are willing to invest or put money into their growing business. Also, corporate videos give customers or potential business partners the feeling of transparency thus giving their trust to you. 

The word ‘corporate’ may give off the wrong impression. Indeed, ‘corporate’ might suggest that the video is going to be footage of boardrooms, presentations, and similar serious things. 

 

Importance of corporate video for business 

Many businesses today have realized the importance of videos to compete with the ongoing competition. In fact, a professionally-produced corporate video can ‘highlight’ your brand’s identity to a mass audience. These videos are generally designed to present crucial information, in a short time to leave an impression of your product or service.  

By uploading the corporate videos of your products or service on the internet or social media, you can get a range of corporate video solutions designed to entice customers and clients. Basically, social media platforms focus on content that is ‘likeable’ and ‘shareable’. And with the growing likeness towards video content, corporate videos are a great tool to use for marketing.  

Video content also ranks very well in search engine results. Today viewers see a lot of information. It can confuse them. Corporate videos related to their searches would give them a clear understanding of the particular search. 

People shop online now. Likewise, companies need to be up to date with the latest trends to reach potential customers. A corporate video is the best way to showcase your brand. Telling your brand story in a short period covering all the information and, adding a pinch of creativity works wonders in attracting visitors. People tend to get more associated with that business when a product or service is demonstrated live. It is sure to leave a lasting impression.

 Contents of a good corporate video 

Corporate videos can vary so much in style, purpose, and effect. Despite this, you can find the same elements in all of the best corporate videos.  Here are some of the important factors to include in your corporate videos: 

Include a call to action 

An effective video marketing campaign should end with a strong call-to-action statement. Whoever is voicing the video should direct the viewer to visit the website to learn more information about the brand and product. A well-executed message will get you numerous sales. While you may be posting your video on social media, it’s always best to include your CTA in the video itself. If you only include it in the social media caption, your audience might miss it. 

Have a purpose 

Not all corporate videos serve the same purpose. Therefore, you need to be clear about what your purpose is. Some videos help with gaining customers, while others give product demos. You need to think of what you want to do with your corporate video and stick to it.  

Connect with the audience 

Emotions affect almost all purchase decisions. Connecting with customers is crucial if you want to sell your product to them. The same applies when engaging a new employee recruit or even employed staff. This will grab their attention and make them want to stick around until the end. 

Have a good video length 

Keeping your video short, but not so short that it’s finished in a blink of an eye, will guarantee continued engagement. Viewers will be more willing to watch a whole video if they know they’re close to the end. It sounds sad, but it’s the reality of our attention spans these days! Moreover, for the whole running time, they will likely stay interested.

Shareability

Your video has to have an appeal that stretches beyond just yourself or a small circle of people. This requires pushing away your bias and putting yourself in the shoes of your audience. However, there are running themes that span across all kinds of shareable content. 

 

Types of corporate videos 

It is clear that brands all over the world are gearing for Corporate Film Production now more than ever. Let us see the various uses of such Corporate Films. 

• Online Commercials 

Online Commercials provide freedom from regular Television commercials. They are not bound by the 30 or 60-second time frame. Hence, the branding film will connect with the consumer by displaying the company as a well-established brand.  

• Training Videos 

Large Multinational Corporations spend millions every year to train their workforce. Even in smaller companies, training resources are an integral part to ensure the smooth and successful running of the business. Thus, using the benefits of Corporate Film Production to train your staff saves you plenty of time, money, and energy.  

• Consumer Testimonials 

A very effective way to let your followers know what other customers think about your brand is to make a video production of people giving testimonials about your product. Use honest responses as they shouldn’t appear scripted. Let the most articulate and descriptive customers tell your story for you and influence, other potential customers, through online video. 

• Promotional 

Promotional corporate videos create awareness about the brand. They are generally targeted towards the public and it is mainly used to showcase the unique visions and virtues of a brand. Moreover, they provide ample scope for creativity and storytelling and if done well, they can create wonders. 

 

Therefore, corporate video production has become mandatory for business promotion according to the trends and demands of the online market. If you are looking for the best corporate video production in Delhi then call us today! Get in touch with the expert video production team of ‘TOS’, they can provide a range of production services that help you to promote your product or service.